Aziz Maaroufi

Aziz Maaroufi

Digital Solutions Program & Delivery Manager @ HP | Founder @ Fitcera
Business Strategist | Fitness Entrepreneur

Learn More About My Journey View Certifications

Professional Journey

Fitcera — Founder

12/2025 - Present
  • Built a digital fitness brand from concept to market, offering personalized programs and lifestyle products.
  • Designed and launched a lean MVP to validate product-market fit, balancing growth with sustainable operations.
  • Developed strategic partnerships and automation tools to streamline client onboarding and delivery.
  • Currently expanding Fitcera into a scalable digital platform connecting clients with coaches worldwide.

HP — Digital Solutions Program & Delivery Manager

7/2024 - Present
  • Orchestrated multi-region digital transformation programs across AMS, EMEA and APJ, bridging business strategy and technical delivery.
  • Led cross-functional teams in rolling out digital platforms under the Digital Solutions Business, driving innovation and efficiency.
  • Established governance frameworks, risk management structures, and delivery models for scalable global execution.
  • Partnered with senior leadership to define roadmaps, business cases, and success metrics that align with HP's strategic vision.

Zain KSA — Senior Program Manager

  • Managed high-impact telecom projects across multiple business units, driving efficiency and customer value.
  • Coordinated multi-million-dollar initiatives under strict timelines and regulatory environments.
  • Implemented structured project governance, ensuring alignment between business goals and technology outcomes.

Novelus — Senior Project Manager

  • Oversaw complex marketing and tech initiatives, bridging creative strategy with operational execution.
  • Drove innovation through automation and smart workflow systems that optimized delivery cycles.
  • Collaborated directly with leadership teams to translate strategic goals into actionable roadmaps.

Yuvo — Project Manager

  • Led end-to-end project delivery for client-focused digital solutions, combining agile execution with measurable business outcomes.
  • Built strong partnerships across cross-functional teams to ensure timely delivery and client satisfaction.
  • Managed project risks, budgets, and stakeholder expectations to deliver consistent, high-quality results.

Veganet — Project Coordinator

  • Supported digital transformation initiatives for client projects, ensuring seamless communication between technical and business teams.
  • Coordinated timelines, deliverables, and resource alignment to keep multi-department projects on track.
  • Helped introduce process improvements that increased project efficiency and visibility.

Most Proud Of

Leading digital programs that bridge technology, business impact, and customer experience.

Building Fitcera from zero into a recognized personal training brand with scalable digital foundations.

Developing leadership frameworks that empower teams and inspire ownership.

Core Strengths

Strategic Thinking & Business Execution

Program & Project Leadership

Digital Transformation & Automation

Stakeholder Engagement & Communication

Building Scalable Systems and MVPs

Vision Framing & Strategic Roadmapping

Leadership Style

Empathetic yet results-driven.

I lead with clarity, structure, and trust, enabling people to perform at their best while staying aligned with a common vision. My focus is always on impact, scalability, and long-term growth.

Education

Bachelor's in Computer Science

Complemented by continuous learning in project management, entrepreneurship, and digital business innovation.